fai* chittayasodhara
fai* is Thai multidisciplinary designer currently based
in NYC, bridging typography, visual systems, and digital product experience.
fai* is Thai multidisciplinary designer currently based
in NYC, bridging typography, visual systems, and digital product experience.
Project: User Interface Design
Label: Sounds True Recordings
Commissioned by : Commune Studio
Country: Thailand
Year: 2025
bcarethailand.com
Roles:
Lead in Design System, Visual & Creative Direction,
Decign Process Mangaement, User Interface Editorial Design,
User Research & User Flow, Branding Identity
Tools:
Figma, Shopify UI & AI, Adobe Illustrator
Status: Ongoing maintenance and digital support
The value is created by the symbolic of caregiving in your family, the pain point of healthcare decisions is not only the quality of products but also an emotional choice behind them. I’d helped client repositioning BCARE into an experience of calmer, friendlier, and more supportive brand. These feelings are involved into both part of design system for branding strategies and user interface.
To speak in more values of professional terms
The value of BCARE is not only about providing medical equipment, but about becoming a trusted companion in everyday care. For elderly users, caregivers, and families, choosing healthcare products can feel complicated and emotional. BCARE aims to make this process feel clearer, safer, and more supportive.
As a trust companion, the brand needs to communicate reliability through every touchpoint, from the way information is structured to the tone of content and the website experience. The design focuses on making BCARE feel approachable, knowledgeable, and human, helping users feel more confident when finding the right products for their care needs.
Intregrating brand characters through design system
One of the most challenge building up design system of BCARE to balance being medical expert and trustful companion. Mainstream coporate in medical color schemes are completely paired wiith more warmer secondary shades for speaking with customer
The design systems are distributed into 2 essential layers of brand; incorporate and humanity. I came up with the solution in both branding part and user experiences part.
The way to communicate these characteristics effectively can be expressed through
design elements. Clinical structures are more softened through approachable language in components, visual cues, and users experiences in narrative. Information and interface are curated by the ability of target users; elder and caregivers.The design systems are distributed into 2 essential layers of brand; incorporate and humanity. The way to communicate these characteristics effectively can be expressed through design elements. Clinical structures
are more softened through approachable language in components, visual cues, and users experiences in narrative. Information and interface are curated by the ability of target users; elder and caregivers.