fai* is Thai multidisciplinary designer currently based
in NYC, bridging typography, visual systems, and digital product experience.
Activa Swiss
Project: User Interface Design
Commissioned by : Commune Studio
Country: Switzerland
Year: 2025
activaswiss.ch
Roles:
Lead in Design System, Visual & Creative Direction,
Decign Process Mangaement, User Interface Editorial Design,
User Research & User Flow
Tools:
Figma, Adobe Illustrator
Activa Swiss is a real estate company in Switzerland. With the aim of being expertise in luxury investment. Interface design for a Swiss real estate investment company specializing in luxury property development and strategic capital investment. The project focused on building a refined digital presence that communicates trust, expertise, and long-term value to high-net-worth and international clients.
Enhancing values in position of Activa SwissAt the beginning of the project, the client approached me with an existing website that did not fully communicate the company’s level of trust, clarity, and premium positioning. My role was to restructure the website’s visual direction and user experience so Activa Swiss could appear more established, investment-oriented, and aligned with the expectations of luxury real estate clients.
The design system was built around four key values: professional, trustworthy, premium, and sophisticated. These values guided the tone of the website, from the restrained color palette and elegant typography to the pacing of content and image selection. The goal was not only to make the website look luxurious, but to create a sense of confidence, long-term value, and credibility throughout the user journey.
How relevant factors of Activa Swiss attribute people?Activa Swiss operates in a market where trust, precision, and credibility are essential. For a real estate investment company, the website needs to do more than present properties; it must communicate long-term value, security, and a refined lifestyle. The challenge was to balance financial confidence with emotional aspiration, making the brand feel both reliable and desirable for international clients.
Challenge of the real estate company in SwitzerlandMultilingual interface design for Activa Swiss, supporting English, German, and Thai to make the website accessible for both local and international audiences.